India has lately seen a lot of companies opting to set up manufacturing facilities, in what is one of their biggest markets. While Samsung, Xiaomi, Vivo and Moto have already functional assembling plants in India for shipping out smartphones; Gionee, Asus and Huawei will soon be starting to make phones in the country. Reports claim OnePlus may soon be the next big smartphone maker to join the bandwagon.
China’s OnePlus plans to make its 3T model in India from early next year to meet the growing demand in the world’s second-biggest smartphone market by users. The company is ranked by technology researcher IDC as the third-biggest seller of premium phones selling for more than $300 in India, behind Samsung Electronics and China’s Oppo.
Earlier this year OnePlus discontinued a 2015 contract manufacturing deal with Foxconn Technology Co Ltd to make its mid-end X series phones in southern India.
Vikas Agarwal, general manager of OnePlus’ Indian operations, said the company was now looking to make its new 3T phone in India, starting early next quarter.
The company, a third of whose global sales are from India, says it has already received 200,000 registrations for buying the 3T model priced at 29,999 rupees ($442) since beginning sales this week on Amazon’s India marketplace.”We actually probably have lost, I would say, maybe 30 percent of sales because of stock-outs,” Agarwal told Reuters on Friday by telephone, referring to sales of the 3T and an earlier model.
“The focus is on trying our best to meet the demand.”
The phone is currently selling exclusively on Amazon at Rs 29,999 for the 64GB variant and Rs 34,999 for the 128GB variant. Recently, Flipkart also announced that it will be selling the older OnePlus on its Big Shopping Days sale, and found itself in a middle of controversies.
Agarwal said OnePlus had no immediate plan to sell through retail outlets and will continue to sell only on Amazon. But it does plan to open by early January a so-called experience centre in the southern Indian technology hub of Bengaluru, where customers can visit and see OnePlus smartphones.
OnePlus also plans to add six more service centres to its existing network of seven, Agarwal said. It also provides services through 60 third-party outlets.
With inputs from Reuters
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