Finland-based HMD Global will launch the Nokia 6, 5 and 3, alongside the 2017 edition of the iconic Nokia 3310 in India in June. While the Nokia 6, 5 and 3 are new-age Android smartphones, HMD would be looking to cash in on the nostalgia associated with the Nokia 3310. It would be looking to make it the cornerstone — the centre of attraction — around which all its other smartphone offerings would likely revolve. On Tuesday, HMD Global announced an Instagram promotional campaign to let users design their own limited edition Nokia 3310 packaging.
To enter the contest, users need to upload their ‘original’ design to Instagram with the hashtag #3310art and follow @Nokiamobile on the social media platform. Entries will be judged by HMD Global and UK based design studio, I Love Dust, on “originality, creativity and positivity,” according to the company. The competition will open globally and run until May 10.
“One talented entrant will win a one of a kind Nokia 3310, complete with the winner’s very own design.”
“We’re grateful for the incredible support we receive every day from Nokia mobile fans and wanted to do something special to thank them. Design is extremely close to our hearts and something Nokia fans love. We’re excited to see the design talent come through from the fans and hope the opportunity to be the sole designer and owner of a one of a kind Nokia 3310 will add to the excitement for Nokia mobile fans too,” Pekka Rantala, chief marketing officer of HMD Global said in a statement announcing the launch of the campaign.
The revamped version of the iconic Nokia 3310 is in tune with the new generation, according to HMD. The Nokia 3310 which will be available in a bevy of eye-popping colours will also come with the retro classic hit: Snake out-of-the-box.
The Nokia 3310 (2017) has a 2.4-inch QVGA — colour — display and runs Series 30+ software inside. The dual-SIM feature phone comes with a 2-megapixel camera on the back and support for expandable memory via a dedicated microSD card slot. It offers up to 22 hours of battery life, according to HMD, but won’t support 4G LTE and Wi-Fi connectivity.
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