Home grown brand Micromax launched the ultra-affordable 4G LTE (VoLTE-ready) capable smartphone, the Canvas Spark in India on Wednesday at a price of Rs 4,999. Directed towards “first time 4G users and those looking to upgrade from their existing 3G smartphones” the Canvas Spark 4G is notably the first smartphone in the company’s Spark range to feature 4G LTE capability. The phone will be exclusively available on Snapdeal via flash sale beginning at 12 noon on November 10, the company announced.
“The consumer response to the Spark series has been phenomenal. With the Canvas Spark 4G, we wish to drive the adoption of 4G amongst consumers and give them a competitive product. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. The 4G adoption amongst consumers has been phenomenal and we believe that the Canvas Spark with 4G VoLTE capabilities will delight the consumers,” Shubhajit Sen, chief marketing officer, Micromax Informatics said.
The Canvas Spark 4G comes with a 5-inch IPS display and is powered by a 1.3GHz quad-core Spreadtrum processor coupled with 1GB RAM and 8GB of memory. The dualSIM phone runs Android Marshmallow software.
The phone sports a 5-megapixel rear camera and a 2-megapixel front-facing camera. It comes with Micromax’s Around services and is backed by a 2,000Mah battery.
“Through our exclusive partnership with Snapdeal for the Spark series, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the ecommerce channel capturing over 11 per cent of the exclusive online market last year. Our new Canvas Spark 4G will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world,” Shubhajit added.
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