Just yesterday, on these same pages India Today Tech published a piece about the latest technologies in the iPhone X, the special iPhone that has been launched by Apple. Or rather, that piece talked about the lack of latest technologies. There are many new features and hardware in the iPhone X. But almost all of them — and all of that — are new for an iPhone. They are not new for Android phones. That is fact. Not open to interpretations. Not an opinion. If you look at the iPhone X while standing in the Android world, the Apple’s phone seems just like any other high-end phone. But there is other side of the story too. It may not matter that the iPhone X is not packed with unique features.
Over the years I have seen it again and again, and particularly after the launch of the iPhone 6 when Apple finally got rid of that ridiculously small screen, that the iPhones do not need unique feature or unique hardware to be truly unique. They are just unique because most of the time they are more than the sum of their parts. It helps too that most of the time, these parts are of top quality. It could be the same for the iPhone X.
Let the iPhone X hit the market
Almost everything new that we get in the iPhone X is something we have already seen. Phones like the Galaxy S8, Galaxy Note 8, Apple’s own iPhone 7 Plus, HTC U and the LG G6 have the kind of technologies and features that the iPhone X has. Yet, almost no Android phone has all of these technologies in one single package. That alone gives the iPhone X an edge. But that is not only thing that may make the iPhone X special.
For now I don’t exactly know how the iPhone X is going to work out in day-to-day use. That is something I will get to know only when the iPhone X hits the market. But the special sauce in the iPhone is rarely the hardware or features. It is the combination of all.
The iPhone X, when it reaches the consumers, will probably end up dazzling users. It will be fast — and doubly fast given what we are hearing of the A 11 processor inside — and it will run software that is smooth. It’s camera will, if not absolutely best, will be definitely good enough for even most discerning users. Its screen is bound to make the iPhone users go wow and in every probability will be good enough for even the users who have been exposed to excellent screens found in the phones like the Galaxy Note 8 and the Galaxy S8. It seems to have a design that most people probably find cool.
Add to this the message that Apple tells about the iPhone X. An iPhone has always been, since very beginning, a device that appeals to users in an emotive manner. Is this because the iPhone spells affluence or portrays and image that allows people to fit in? May be. Or maybe the appeal of the iPhone has nothing to do with how good it is as a phone but with its message. But whatever is this appeal, for Apple it works and the for the iPhone users too as they feel attached to the phone in a way an Android users doesn’t.
Add the Apple extra
All of this is going to work in favour of the iPhone X. The iPhones sell because of three reasons: They have good enough hardware and good software. They are not best. They have not been best in one or two particular areas for years now. Different Android phones beat the iPhone in most areas. But overall, they are good enough for most people. Second, they have the emotive connect with users that Android phones don’t have. And third there is this something extra that Apple offers to its iPhone users.
This extra bit is the aftersales service. It is the care and attention (most of the time) that Apple bestows on its users. Sure, the company also charges a lot and lot of money for all the attention it pays customers. But if you can spend the kind of money, it makes sense to go for Apple products and the services. It’s the complete package.
And the iPhone X too is going to be the complete package. Hopefully. Its screen will probably won’t beat the Galaxy Note 8 screen irrespective of the Super Retina Display mumbo-jumbo. It will have its own quirks. The Pixel 2, supposed to be launched in October, will most likely come with better primary camera that what is putting in the iPhone X. Despite all the hyperbolic talk from Apple’s design boss Jony Ive, the iPhone X doesn’t look as good as the Galaxy S8 or the Mi Mix 2 — although let’s reserve the final verdict on this one for a while. Similarly, the iOS 11, despite the new changes in it, is not going to be as versatile and flexible as the Android Oreo.
But look beyond the individual features, and beyond couple of hardware features. Despite its high price, despite lack of truly unique features, the iPhone X could be the best high-end phone to buy in the market for most people. It won’t be best for all. But for most it could be.