Google Play Playtime event is on in Berlin and San Francisco. Google has announced several new updates for the Google Play and new features in the Play Console. One of the most important updates announced by the company is the availability of  Google Instant apps in the Play Store. The company has also ‘Try It Now’ button with user can test run the app before installing it on the device.

Google has announced that it is reducing the transaction fee to 15 per cent instead of 30 per cent. Starting January 1, 2018, the transaction fee for any subscribers any developer retains after 12 paid months will be 15 per cent. 

The company has integrated the Instant apps with a Try It Now button on store listings. User can just single tap on it and he/she will be able to experience the app without having to install it first. This is an important update as it saves one from the tedious task of installing and uninstalling the app.  

“Android Instant Apps lets users experience beautiful and immersive apps, with material design and smooth animations, without installing them on their devices,” explains Google on its blog. For now there’s a small collection of Instant apps available on Play Store including NYTimes(Crossword), RedBull, BuzzFeed and others.

Google has also introduced the revamped Editors’ Choice on store listing that is now live in 17 countries. It shows the highest quality apps and games loved by Google editors. Google recently announced the winners of the Indie Games Festival in San Francisco and has now opened the second Indie Games Contest in Europe for nominations.

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It has also launched a new home for games on store with trailers and screenshots of gameplay. Google is also planning to add two new browse destinations – New and Premium soon.

Not just for consumers, Google has also improved the Play Store  by adding developers-facing features. To start with, it has added five new Android vitals and also increased the device coverage to help user address issues relating to battery consumption, crashes, and render time.  Google is also improving the pre-launch reports and enabling it for all the developers. Google will now automatically install and  test run the app when a developer uploads the  alpha or Beta APK files. “The report will tell you about crashes, display issues, security vulnerabilities, and now, performance issues encountered,” says Google.

The company is also introducing a policy to prohibit apps which consistently show issues like crashing, freezing, or any other abnormality in functioning  on majority of devices.

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