In a short span of time after its launch, Google’s Pixel captured 10% of the market share in the premium smartphone category in India. The company shipped 33,000 units of Pixel in the country till the end of October, which analysts believe is a strong initial start of the California tech giant.
Though recorded for a short duration, the analysis clearly indicates a strong competitor in Google among top brands in the premium segment. With that number, Google stood at the third position for most shipments of smartphones priced above Rs 30,000 made in the month of October; while Apple and Samsung were first and second respectively, according to a report from Gadgetsnow. It would be interesting to see where things stand after Prime Minister Narendra Modi’s demonitisation announcement, made just a week after; while analysts do believe that Pixel would at least be able to hold this position, it not take it higher.
“A refreshing and feature-packed Pixel is making for a good proposition against Apple’s iPhone and Samsung’s S series,” analysts at Gurugram-based Counterpoint Research said, adding that “Google does not want to miss out on the opportunities and is leaving no stones unturned with heavy spend on marketing. Going by spends on advertisement and offers provided by the company, Pixel is sure to maintain its market share if not extend it in the quarter.”
Google didn’t restrict the phone for an online only purchase. It also offered no-cost EMIs starting Rs 3,167 for the base variant and cash back of Rs 7,000 for HDFC credit card holders. The phone was launched at a price tag of Rs 57,000 for the 5-inch 32GB variant, the 5.5 inch Pixel XL 128GB being the costliest at Rs 76,000. Flipkart also bundles the offer with an exchange discount. Offline, the phones were showcased at retail chains Croma, Reliance Digital and Spice Mobility among others.
“We are very enthused by the feedback from Indian customers and the initial response for Pixel has been extremely positive and in line with our expectations,” a Google India spokesperson said. “Pixel is Google’s take on the total user experience as we envision it – bringing the best of Google’s software, such as the Google Assistant, with hardware that really brings the experience to life,” he said.
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