New Apple ad does some voice-first education with The Rock and Siri

How do you teach people how to use an interface that’s invisible? That’s been the marketing communications problem for Apple since the day Siri became...

Apple’s Greater China business now has its own managing director for the first time

Apple has appointed Isabel Ge Mahe as its first vice president and managing director of its business in Greater China. China-born Ge Mahe is tasked with managing Apple’s China...

Apple aims to get an iPad in the hands of every hospital patient

Apple has made great strides in health in the last few years and if it gets its way, there will be an iPad in the...

Ticwatch is back with two new alternatives to the Apple Watch

The Ticwatch, a worthy (and more affordable) alternative to the Apple Watch, is back with two new models. You may remember the second-generation Ticwatch from last...

Apple continues Asia expansion with its first retail store in Taiwan

Apple has continued to expand its retail footprint in Asia after the iPhone-maker opened its first store in Taiwan this weekend. The inaugural Apple Store is...

At this month’s WWDC, Apple unveiled refined accessibility tools

Steven Aquino Contributor Steven Aquino is a freelance tech writer and iOS accessibility expert. More posts by this contributor: Cover Apple for a while and...

Apple just created, and killed, a generation of AR businesses

Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality. And, it just so happens that...

Why Apple’s HomePod won’t just collect dust on your shelf

Apple brought its smart speaker into the world with a shoddy name and an unconventional pitch, but anyone brash enough to cast the device to...

Apple hints it’s handed over metadata on UK terror suspects

Apple CEO Tim Cook has revealed the company has been co-operating with the UK government in handing over metadata in the wake of a series...

Apple finally wakes up to QR codes, but it’s too late

Apple, ever the late adopter, has added QR reading to its camera in what is the latest example of the U.S. company seemingly following a...