Pandora introduces capabilities for shorter, more personalized ads

Pandora announced three new capabilities for advertisers today — the ability to dynamically assemble different audio ads for different listeners, the ability to sequentially target ads so that they...

Australia’s Simple lands $17M to grow its marketing intelligence platform worldwide

Simple, an Australia-based business that operates a platform for managing marketing strategies and campaigns, has pulled in $17 million to expand its business in the U.S. and other global markets. The...

Google created a fake pizza brand to test out creative strategies for YouTube ads

Google’s Unskippable Ads team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33...

YC-backed Mutiny helps B2B business personalize their website for each visitor

Mutiny, which is part of the current batch of startups at accelerator Y Combinator, helps business-to-business, software-as-a-service companies present a message that’s customized to each visitor on their website. Co-founder and...

Grabb-It wants to turn your car’s window into a trippy video billboard

It reminds me of something out of Blade Runner. Maybe it’s because it looks a bit futuristic — a bit unreal. Maybe it’s because I’m looking at an ad somewhere I...

Openbook is the latest dream of a digital life beyond Facebook

As tech’s social giants wrestle with antisocial demons that appear to be both an emergent property of their platform power, and a consequence of specific leadership and values failures (evident...

Founder Zain Jaffer may be looking to take back control of Vungle

Zain Jaffer may be gearing up for a fight to take back control of Vungle, the mobile ad company he founded. Jaffer was removed from his role as CEO last...

Spark Neuro raises $13.5M to measure your emotional response to ads and movies

I’m not immune to compliments, and Spencer Gerrol, founder and CEO of Spark Neuro, offered a real winner as he demonstrated his technology. “I love your brain,” he told me.  This...

Google slowly lifting ban on addiction center ads after adding vetting process

Google will soon allow ads to run on addiction-related keywords and phrases after a nearly year-long ban instituted to crack down on shady providers cashing in on vulnerable patients....

Short video service Musical.ly is merging into sister app TikTok

Musical.ly, the short video app that’s popular among teens and young people, is going away. Kinda. The app and all user data and accounts is being merged with Toktok, a sister...

APLICATIONS

Now pay for Uber rides with JioMoney

JioMoney, a prepaid payment instruments (PPI) wallet offered by Reliance Payment Solutions Ltd, and Uber on Monday announced an agreement that will enable...