Aiming to acquire more customers, Airtel Payments Bank on Friday said for every rupee deposited in its savings bank account, customers will get one minute of talk time on their Airtel mobile number.
“Any customer opening a savings account with Airtel Payments Bank, will get one minute of talk time on his/her Airtel mobile for every rupee deposited,” the company statement said here.
If a customer opens an account with a deposit of Rs 1,000 then he/she will get 1,000 minutes of free talk time on his/her Airtel mobile number. “The talk time can be used for calling all over India. This benefit is applicable on first time deposits only,” it added.
“We are leveraging Airtel’s telecom ecosystem to bring banking services to the doorsteps of every Indian. We are confident that this additional benefit along with the industry-best interest rate on deposits will encourage customers to open accounts with us and give a big boost to customer acquisition,” said Shashi Arora, MD and CEO, Airtel Payments Bank.
Aimed at testing systems and processes ahead of a full-scale pan-India launch, Airtel Payments Bank has rolled out a pilot of its banking services in Rajasthan, a company statement said here on Wednesday.
Airtel Payments Bank is a subsidiary of Bharti Airtel. The bank will offer interest rate of 7.25 per cent per annum on deposits in savings accounts.
The company said customers in towns and villages across Rajasthan will now be able to open bank accounts at Airtel retail outlets, which will also act as Airtel banking points and offer a range of basic banking services.
At a time when the country is grappling with the demonetisation drive, the company said a wide network of merchants (sellers/shops) across Rajasthan will accept digital payments from Airtel Payments Bank from day one. It will offer customers the convenience of cashless purchase of goods and services through their mobile phones in a quick and secure manner.
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