Xiaomi on Tuesday announced that it has sold 2.5 lakh units of the Redmi Note 4 in its first sale on Flipkart and Mi Store on January 23. The company said “in 10 minutes we sold more than 250,000 units across Mi.com and Flipkart”.

“With this, Redmi Note 4 created a new record by selling largest quantity of devices in the history of online sale in 10 minutes. The first sale of Redmi Note 4 witnessed more than 3x and 5x quantity of the first sale of Redmi 3S and Redmi Note 3 respectively,” said Xiaomi.  

In a separate statement, Flipkart on Tuesday announced that it has sold nearly 2 lakh units of the Redmi Note 4, within a few minutes of putting up the phone on sale. The sale , which opened at 12PM on January 23, got over within minutes and all the variants of the phone were out of stock.

The Xiaomi Redmi Note 4 was launched on January 19 in India and went for sale on January 23 on Flipkart and Mi.com.

Flipkart claims that the sale saw an unprecedented number of purchases, making this biggest-ever sale of any smartphone in India. The company said that over 2 million unique customers visited the product page of Redmi Note 4 with almost 1 million “notify me” requests put in by consumers before the device went live on the site.

For Flipkart the success with the Redmi Note 4 is important because the company is fighting a battle with Amazon India for exclusive phones. If it can demonstrate that it can handle the big tickets sales better, companies may choose it over Amazon India while launching their new phone.

Redmi Note 4, with a price that starts from Rs 9,999, is the successor to the widely-acclaimed Redmi Note 3, which became the highest-shipped smartphone ever in the history of India’s online market in any given quarter, according to IDC. Redmi Note 4 is powered by the Qualcomm Snapdragon 625 processor and backed by a 4100mAh battery, which lasts up to 25 per cent longer than the Redmi Note 3. The price of Redmi Note 4 starts at Rs 9,999 for the base 2GB RAM and 32GB memory version. The one with 3GB RAM and 32GB memory costs Rs 10,999 while the Redmi Note 4 with 4GB RAM and 64GB memory will cost buyers Rs 12,999.

Commenting on the sale, Ajay Yadav, head for mobiles at Flipkart, said, “The phenomenal response we have seen with the Redmi Note 4, once again indicates the trust and value that our customers place on Flipkart, when it comes to shopping for their favourite mobile phones.”

“Redmi Note 4 is a step above Redmi Note 3 in every sense… we are extremely humbled by the love of Mi Fans it has received in the first sale itself. This also gives us faith to keep working hard to make higher quantity of products available to all our fans with the support of our exclusive partner Flipkart,” said Raghu Reddy, head of online sales at Xiaomi.



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